ADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE;) Audio CD. Alvin Eicoff is the author of Or Your Money Back ( avg rating, 1 rating, 0 reviews, published ) and Eicoff on Broadcast Direct Marketing ( av. Buy a cheap copy of Or Your Money Back book by Alvin Eicoff. Free shipping over $

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Retrieved from ” https: Transient cookies are kept in RAM and are deleted either when you close all your browser windows, or when you reboot your computer. Archived from the original on November 20, One day Ratner heard about a truck load of bananas that were about to spoil from over ripening.

Member feedback about D-CON: All mainstream modern browsers have cookies enabled by default, so if you’ve been directed to this page it probably means you’re uisng a weird and wonderful browser of your own choosing, or have disabled cookies yourself. Advertising agencies of the United States Companies based in Chicago. Short form is any DRTV commercial that is two minutes or baack in length.

It specializes in direct response television DRTV advertising. Alvin Eicoff – is widely regarded as the father of late-night, direct response advertising. The book was titled “…or Your Money Back,” the famous phrase that Eicoff coined and included at the end of every commercial. Eicoff’s ads became the model for modern infomercials. He also moneu that there was no correlation between ratings and sales.

Or Your Money Back by Alvin Eicoff, Crown (Hardback, 1983)

Archived from the original on Alvin found his own advertising agency inA. This is a partial list of notable Jewish American business executives. After moving into televisionhe worked with a number of small companies and some big names like Avon and Columbia House. Due to his you contributions and accomplishments in the direct response industry, he was elected to the Direct Marketing Association Hall of Fame and was elected as one of the 50 most influential people in television history by Advertising Age.


Please refer sicoff our privacy policy for more information on privacy at Loot. We were going to try to attract Fortune companies. Leonard Lee Ratner — was an American businessman who built his fortune through mail-order sales before moving into real estate investment.

American businesspeople in retailing Revolvy Brain revolvybrain. The company also claims to have coined the famous “…or your money back! Early life Leonard Lee Ratner was born in and grew up on the west side of Chicago. List of Jewish American businesspeople topic This is a partial list of notable Jewish American business executives. Member feedback about Lee Ratner: When the expiry date is reached your computer deletes the cookie.

The number model made it possible for advertisers to use the same ad spot nationwide with a centralized call center. The number model made it possible for advertisers to use the same ad spot nationwide with a centralized call center. Member feedback about Direct response television: Please click the link in that email to activate your subscription.

Businesspeople in advertising Revolvy Brain revolvybrain. Rodenticides Revolvy Brain revolvybrain. Member feedback about A. A activation email has been sent to you. His most successful commercial was a spot for Columbia House that ran for 15 years. To access your account information you need to be authenticated, which means that you need to enter your password to confirm that you are indeed the person that the cookie claims you to be.


A relatively small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes. Eicoff advocated the second commercial with a second tag line and a phone number. Eicoff, 80; Ad Exec Created Infomercials”.

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Cookies aovin in two flavours – persistent and transient. Alvin was a proponent of short-form DRTVwhich consisted of second and seconds commercials featuring a number and a call to action. In MarchBliwas stepped down.

Alvin Eicoff (Author of Or Your Money Back)

Archived from the original on This doesn’t mean that anyone who uses your computer can access your account information as we separate association what the cookie provides from authentication. Eicoff argued that viewers were more likely to make phone calls during bad shows or when they had nothing better to do, like late at night.

The spot was a minute product demonstration for New Generation, a hair product to reverse baldness. There are two types of direct response television, short form, and long form. As ofbait products use first-generation vitamin K anticoagulants as poison.