Niels Aalberts, Andrew Dubber and Marco Raaphorst He will be releasing his book “Doorbraak” (Breakthrough) on February 11th, both detailing the story. investigate and tryout the potential of these new developments (like we did for instance together with Niels Aalberts for his book Doorbraak!. Niels Aalberts., Self employed consultant at Utrecht, The Always those damn ( copy)rights 4. Thank you.

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The 12 loyal fans on this forum are not enough to sustain a record label Perhaps the funniest way I found in which one band is getting their music discovered, is The Ugly Dance.

Download for free or stream! Deadmau5, a popular dance music producer, found a great way to apply aforementioned concepts of retention through being the unifying factor. Publicize the group, not yourself. Which — of course — can be downloaded for free. Word of Mouse Word of mouse is a promotion-reality created by the developments in the marketing mix’s place. First of all, it acknowledges fan support in terms of chart positions and makes a polite request as opposed to lashing out or guilt-tripping fans, like on the forum.

The easiest way is to just act as you are and make sure that the communication to fans is genuine.

In de video zijn ook enkele beroemde inwoners van Utrecht te herkennen: Again, a great way to involve fans and offer them something exciting. For pirates this percentage was slightly higher and for the social networkers it varied by network. When copies are super abundant, stuff which can’t be copied becomes scarce and valuable. Due to the fact that dealing with the ecosystem is not a voorbraak process, some of the concepts handled in the previous part will be mentioned again, through overlap just like how the marketing mix is heavily overlapping.


Now go ahead and download all our stuff for free! Make it fun to join. It was not the first time I had heard about the concept of the ‘ecosystem’ in relation to the music industry. You can see both videos below:.

The more exact how constantly changes.

EHPO – Lilia Scheerder

Want to hear the pre-performance interview and the live recording? The first part is about building a strong ecosystem, the second part is about maintaining that ecosystem, which is where most marketing opportunities lie. But on the upside we will be working on new material.

And it seems Simon has also learned from the fact that you indeed will not sell more CDs even when filesharing is good promotion, as he noted. Have a great christmas! In de woorden van Niels: They have you sign their copies.

doorbraak niels aalberts pdf free

If you only go for one-way communication, the party will always be depending on your presence. No street date yet, but we’ll keep you posted!

In his book Purple Cow he advocates doing the remarkable, whether that’s for products, services or ideas. What the above quote also shows, is that one-way communication 2AM to fan is old-fashioned and becoming increasingly ineffective.

We’re working with pledge to raise money and to set up the best possible foundation to promote and release the record next year. The idea of The Ugly Dance is very simple. Milaan- 6 mei Maintaining the ecosystem is about connecting with fans and listening to them. This is a paradigm-shift in marketing nielw, because it has traditionally been about finding a consumer for your product, but this is about finding a product business opportunity for your consumers.

I started making some of the trance that probably fills your Gigs hard drive before i’d even heard of the internet? So what exactly is the ecosystem that one has to build up? Other artists sometimes prefer to go the way of a takedown notice dooorbraak a fan puts his energy into making fan art aalbert but deadmau5 prefers to promote it.


This is where the business opportunities lie, but these opportunities are solely created through communication which includes listening.

Initially I tried organising the information for the solution in the same 4 Ps model used in the problem definition. A few years ago, it was all about MySpace and live chats. Personally, I xalberts this shows the limits of a survey, because it all depends on how good consumers are in predicting the behaviour that marketeers try to influence.

nield This section shows how to build up that power. So why don’t you come to our try-out shows and let us know what you think of the new tracks. Die Antwoord is unique. Winner gets a free Gasoline Brothers CD!

Check our tour page for details! The point is, all of these business models should come from listening to the ecosystem. As Niels Aalberts indicated when talking about having to differentiate yourself, it’s not necessarily about extremities.

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I thoroughly believe that if you betray your doorbraak trust, you will lose them and your potential income. Because the biggest problem for the artists is [ And when you have a following, that’s when you start monetizing. For aalbeerts second group, zero —’feels like free’—is the right price, but they can help spread your music via social networks or even filesharing networkswhich means more potential ecosystem members, which means more people that belong to the first group.